THIS IS HOJI
Hoji got us back to our lives. Now it's just part of them. We're not hyper-wellness people or doctors - we're just people who found something simple that worked wonders for us and want to share it with the world.
our story
The Accident That Changed Everything
It started with a skiing accident in Montana. I got a concussion, was cleared by the doctors, but something was still off and the symptoms didn't stop. Brain fog, mood swings, dissociation, anxiety, depression, poor sleep, and fatigue became my new normal.
For over two years, I was dismissed and misdiagnosed. I went to countless doctors and specialists and still got no answers. It started to feel like this was never going to get fixed. Until I finally learned the truth: I was suffering from post-concussive syndrome.
MY PIVOT
Nothing worked until I stopped looking for one fix and started stacking small things. Real food. Discipline. Routine. I started rebuilding from the inside out. From better sleep, real food, to simple daily habits I could actually stick to. I quickly found out the holistic approach was right for me all along, and I knew any of the meds I was being told to take were just going to be a temporary fix.
DISCOVERY
To my surprise, olive oil became a foundational element of that holistic approach. It turned into a daily routine, and within no time I was starting to feel substantial improvement - improvement I hadn't felt in almost two years. I was sold.
I got right to work researching what was behind this miracle food, and quickly found out it can benefit everyone, no matter your needs.
It wasn't long before I realized the oil I was drinking was not the same as what everyone else was. The stuff I had was directly from friends in Spain, while the stuff on the shelf had infinite blind spots.
I needed quality, affordable olive oil that could travel with me, stayed fresh, was trustworthy, and simple enough to take daily.
HOJI
So I started Hoji. Now I'm working on building this into a product everyone uses as a foundational item in their daily routine whether it's taken as a shot or drizzling some oil on their food.
I take a pack of Hoji every day because it worked for me and has shown to work for others. It got me back to skiing hard, going to shows, being present with the people I care about and living properly again. Olive oil and working on Hoji was the thread that tied everything I seemed to have lost back together. Hoji was built from personal recovery but meant to be shared with everyone.
JACK OBERG
FOUNDER, HOJI
“Let food be thy medicine, and medicine be thy food."
- Hippocrates, Father of Medicine
HOJI IN ACTION
Daily olive oil isn't the easiest thing to implement at first. Most people are hesitant - Jack was too.
Before Hoji, it started with a spoonful straight, but consistency was the problem. Then it went into protein shakes, then coffee, then wherever it could fit. Eventually the real hack became clear: it wasn't about finding the right way to take it. It was about pairing it with something already part of the routine. Once that clicked, it became automatic. Now it's a Hoji packet straight every morning.
If you're hesitant about taking olive oil daily, you're not the first. Everyone who actually stuck with it started out skeptical. Now they swear by it, and the community keeps growing.
OUR COMMUNITY
Hoji is a community built around getting out and doing things. See how some of our community uses it in their everyday lives.
PAYTON MCELHINEY
Skier
PAYTON MCELHINEY
STEAMBOAT, CO
Payton is a skier who operates at a level most people chase and never catch. Atomic athlete but humble enough he'd never say it himself. Skiing at his level carries real consequence, and the recovery it demands is as serious as the riding. Hoji is a small daily habit he's built in so he can stay active day in and day out.
BOBBY FOOSE
BOBBY FOOSE
SAN FRANSISCO, CA
Bobby works at a demanding San Francisco startup, balancing it with travel, training for his Ironman, and a full social life. Hoji slots in easily. "I've felt the benefits of daily Hoji add up."
WYATT MINOR
WYATT MINOR
SUN VALLEY, ID
Wyatt grew up in Sun Valley and now lives in Newport Beach. He's a real estate professional, surfer, and skater. Hoji is one of the small daily habits at the foundation of his daily routine. In his words: "It's simple. It's become a core element of my health routine. Love this stuff."
WILDER CURTIS
WILDER CURTIS
HAILEY, ID
Wilder - from Hailey, Idaho, now lives in Orange County, CA. He works in tech and has been skating his whole life. He started using Hoji daily and has felt the difference in his awareness and cognition, whether he's negotiating deals or battling a next trick.
BROOKLYN NAPOLITANO
Student. Balancing the chaos.
BROOKLYN NAPOLITANO
CLEVELAND, OH
Brooklyn is a college student, athlete, and creative mind balancing the chaos of school with staying fit and navigating the transition into a new chapter. Hoji is the small daily habit she carries through all of it - "Hoji is the best routine I never knew I needed."
ENZO PELLEGRINI
Skier, Biker & Triathlete.
ENZO PELLEGRINI
LITTLETON, CO
Enzo is a former professional motocross rider who pivoted to action sports after an injury in 2016, now spending his days skiing and mountain biking at a level most people watch on a screen. Staying healthy is his number one priority and the thing that keeps everything else moving. Hoji is a small daily habit he built in without ceremony, and he says he "started taking one of those packs a day, now can't go without."
LAUREN RICHTER
Runs. Cooks. Hikes. Skis.
LAUREN RICHTER
JACKSONVILLE, FL
Lauren is a Jacksonville native, balancing a high-stakes tech role with her active life - running, cooking, hiking, and skiing. Staying active is the throughline, and she's intentional about what fuels it. "Hoji is great for cooking and a routine I carry daily".
SUE JOHANNING
SUE JOHANNING
ST LOUIS, MO
Sue is one of the most active people we've ever met. Whether it's crushing ultra marathons or guiding hundred mile bike trips, she's always out doing something amazing with Hoji by her side.
QUINN KEEFE
QUINN KEEFE
San Diego, CA
Quinn - surfer, skier, adventurer and entrepreneur. He was a critical piece in building Hoji prior to its launch, so he has Hoji in his DNA. Now working as Chief of Staff at Fifth Down Capital, he uses Hoji to keep him sharp everyday.